Post by account_disabled on Dec 20, 2023 3:15:39 GMT -4
The LinkedIn Post Distribution Algorithm has caused a lot of ink to flow. There are countless articles, videos, posts and even white papers on the subject. When you are on LinkedIn, it intervenes at 2 levels: the profile and its visibility and the publications. I created the 3BE approach on LinkedIn: BE Found, BE Seen and BE in touch. The algorithm essentially concerns the first 2 levers: BE Found and BE Seen. BE Found is the visibility of the profile. How can you get your profile up in LinkedIn results when people search for your skills? There, understanding the algorithm is key to improving your SEO and the visibility of your profile. It is especially an important lever for those looking for a new job.
I have published dozens of articles on the subject and that is not what I am going to cover Email Data here. BE Seen is your visibility through your content and your interactions. Useful for everyone and in particular for HR, communicators, marketers and salespeople. Understanding how the algorithm works to better know what to post, when and how is essential for those who want visibility on LinkedIn and vital for some. BE In Touch is the direct approach through the search engine and invitations. This article is not the result of my analysis. I am resuming here, in French, the excellent study by Andy Foote and published a few days ago on his excellent blog: LinkedIn algorithm: 25 frequently asked questions .
I would like to point out, to prevent any derogatory comments, and because the web is a bit like the Wild West: we shoot first and then we discuss, that I obviously contacted Andy to obtain his agreement and that this article is in no way a theft of content nor an attempt to appropriate someone else's content (see image below). Above all, its study allowed me to confirm a certain number of impressions that I had concerning the algorithm. The purpose of the study carried out by Andy is to understand what happens once content (article, post, video) is published on LinkedIn. To do this, he relied on his personal observations and feedback from data scientists from various countries, Why it does not work.
I have published dozens of articles on the subject and that is not what I am going to cover Email Data here. BE Seen is your visibility through your content and your interactions. Useful for everyone and in particular for HR, communicators, marketers and salespeople. Understanding how the algorithm works to better know what to post, when and how is essential for those who want visibility on LinkedIn and vital for some. BE In Touch is the direct approach through the search engine and invitations. This article is not the result of my analysis. I am resuming here, in French, the excellent study by Andy Foote and published a few days ago on his excellent blog: LinkedIn algorithm: 25 frequently asked questions .
I would like to point out, to prevent any derogatory comments, and because the web is a bit like the Wild West: we shoot first and then we discuss, that I obviously contacted Andy to obtain his agreement and that this article is in no way a theft of content nor an attempt to appropriate someone else's content (see image below). Above all, its study allowed me to confirm a certain number of impressions that I had concerning the algorithm. The purpose of the study carried out by Andy is to understand what happens once content (article, post, video) is published on LinkedIn. To do this, he relied on his personal observations and feedback from data scientists from various countries, Why it does not work.